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Services marketing: integrating customer focus across the firm

Zeithaml, Valarie A.

Services marketing: integrating customer focus across the firm - 2018 - xxviii, 514 páginas : 26 cm.

Subjects--Topical Terms:
Generalidades

Subjects--Facted Index Terms:
Dpto. de Administración de Negocios

Dewey Class. No.: 658.8 / Z61

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