Zeithaml, Valarie A. <br/><br/>
Services marketing:  integrating customer focus across the firm 

 -  2018 
 - xxviii, 514 páginas :  26 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Generalidades
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Dpto. de Administración de Negocios
<br/><br/><label>Dewey Class. No.: </label>658.8  / Z61