Ariely, Dan <br/><br/>
Predictably irrational:  the hidden forces that shape our decisions 

 -  2009 
 - xxxii, 368 páginas :  23 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Generalidades
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Dpto. de Administración de Negocios
<br/><br/><label>Dewey Class. No.: </label>658.8342  / A72