TY  - BOOK
AU  - Ries, Al,
AU  - Trout, Jack,
TI  - La guerra de la mercadotecnia
SN  - 9684519982
U1  - 658.8 
PY  - 1990///
CY  - México
PB  - McGraw-Hill
KW  - TCA
KW  - Estrategia de marketing; Análisis de mercadeo
KW  - CAN
UR  - https://0u20ywqwm-y-https-www-bibliotechnia-com-mx.itmsp.museknowledge.com/
UR  - https://0u20fwqwn-y-https-research-ebsco-com.itmsp.museknowledge.com/c/qxo6us/search
ER  -