@book{22149,
	author = {Kotler, Philip and Kartajaya, Hermawan,},
	title = {Marketing 5.0 :},
	publisher = {LID Editorial,},
	year = {2023},
	address = {Madrid :},
	edition = {Segunda edición},
	url = {https://0u213utzc-y-https-ebooks7--24-com.itmsp.museknowledge.com/visorEpub.aspx?i=6261&t=AC9C4D3C-795D-4B24-9E08-B4C5B938F7C1}
}